If there's any outdated, overplayed, under-whelming, uber-awkward and unnecessarily aggressive segment in live sports, it's the Kiss Cam. Why it still endures to entertain crowds at NBA, NFL and other games is beyond me. Call me an outsider, but I was never entertained by a shtick urging a couple to kiss on camera.
Frankly, it sucks. And I'm not talking about the sloppy kisses some guys lay on their girlfriends or wives.
The Kiss Cam doesn't do it for me as a respite from the in-game action. I'd rather have T-shirts blasted into my face from a makeshift cannon.
Watching forced kissing is oh so painful to watch at times too, when a couple refuses to kiss for...whatever reason. They don't have to tell us why they don't want to smooch in front of thousands of strangers. Maybe the Raptors game is their couples therapy. Or, dare I say it, the two affectionate people on camera aren't lovers but siblings or good friends and KISSING IS THE LAST THING THEY WANT TO DO.
I know what you're thinking. Killjoy Dave, out to PC-ify another entrenched bastion of fun and playfulness designed to be harmless entertainment.
Sure, it's supposed to be fun to watch but it really isn't, when you compare the Kiss Cam to dancing toddlers, air-guitar-playing seniors, karaoke-loving super-fans. I think the Kiss Cam remains a key cog in the routine of in-game segments because it always has been, much like that halftime show starring a woman who can balance cups and dishes on her head until she resembles the Leaning Tower of Fine China.
But just because something has always been a tradition doesn't mean it should continue without question. The Kiss Cam had its moment in the spotlight, for whatever reason, but it's time for the brains behind sports teams and stadiums to get with the times and stop turning to a bit that has overstayed its welcome.
All arena producers and marketers should come up with original and refreshing interludes that are still enjoyable to watch but don't push people to do something they may not want to do, extending that uncomfortable feeling onto an audience.
Do all fans really get a kick out of seeing consensual boundaries get torn down by a nosy camera and an announcer insistently yelling "Kiss kiss kiss!"? I sure don't, and I doubt I'm alone.
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